Herb's career-defining moment came, purely by chance, that summer at a bullfight in Tijuana, Mexico.
CBS television (the former owners of Chaplin's studio lot who had sold the property to Alpert and Moss for a cool million in cash) offered Herb a chance to do a one hour special.
to his wife Sharon, who appeared with him (they divorced a few years later after 15 years of marriage, the song's impact apparently worn thin by that time).
Herb's initial creative instincts reignited in these new surroundings as he sought to create a kind of jazz compatible to the Mexican brass concept; Nat Adderley and Oscar Brown, Jr.'s (a traditional song already a hit in the summer of '66 for The Ramsey Lewis Trio) met with positive reviews and what had become routinely strong airplay and sales.
Herb still couldn't shake his desire to be a singer, indulging himself a bit with placed the group at number one on the album charts for the fourth time in July.
Growing up in Los Angeles, he had been playing the instrument ten years by the time he graduated from high school in 1952. he tried to start an acting career, but had only one small nonspeaking part in Cecil B.
The plan was to become a jazz musician, but an Army stint turned that idea into a two-year bugle-blowing exercise. De Mille's (a novelty "break-in" record in the style of Buchanan and Goodman), released in late 1958 under the thinly-disguised pseudonym Herb B. Next up: Herbie Alpert and his Sextet on the Carol label with was credited to Cooke's wife, Barbara Campbell, though the truth was later revealed as to the song's true authors (Cooke-Adler-Alpert) and subsequent versions, including hit remakes by Herman's Hermits and Art Garfunkel, have shown the corrected songwriter credit.
While there are quite a few record company owners who have doubled as recording artists, none were quite as successful as Herb Alpert when it came to burning both ends of the candle; it wasn't an easy thing to accomplish, nor did his career play out quite like he intended.
One thing's for certain: those trumpet lessons he took as a child paid huge dividends!
Were The Beatles music's only phenomenon of the mid-'60s? The Fab Four had captured the hearts of young record buyers, but the Tijuana Brass appealed to a larger demographic covering, say, adolscence to retirement age!
Alpert's music had worked its way deep into '60s pop culture.
Alpert's Brass made a near exact copy of the arrangement, releasing it on a 45 in early '65 and then as the lead track on the album .