Around this time was getting national media attention and Dr.Warren’s e Harmony was starting to become a large player in the industry.Her customers LOVED being able to meet singles in person and then communicate with them privately online…reminds me how AOL IM became so popular among teenagers in middle school/highschool.
One of my favorite Dating Internet Businesses I worked on was (not online anymore) Mocha
The owner started an online/offline dating community for African Americans in her home town.
The last I heard they were pulling in 15,000 new registered users (not members) a day.
But instead investigating the large dating companies further, eharmony, lavalife, tickle, and Date.com, I decided to take a look at a company who owns Niche Dating websites.
In my opinion dating websites are profitable IF you combine (1) social networking features (2) offline interactions (3) go after a niche market (4) offer something & don’t.
Unless you have the capital to build what the Spark Network did (millions in investments) the only way to compete is do build an internet business plan similar to Mocha Mates.
The site gives the great possibility to make new friends with the same interests of find your soul mate.
The customers have a great possibility to learn about new events in their area, to invite each other to the events.
The Spark Newtworks is a public company who owns Jdate (jewish), American Singles, Black Singles, Christian Mingle, Deaf Singles, Asian Singles, Canadian Singles, and over 30 other niche dating websites; see the full list at SPARK NETWORKS.