I’m sorry, but there was nothing old or anachronistic looking about the AA emblem.
This misses the point, because like it or hate it, the piano key tail isn’t really the problem. Neither of the choices dealt with the linoleum knife.
In fact, Parker’s retro design would have kept logos in use — a ridiculous, half-baked appeasement that would have left the plane looking manic and jumbled. The smarter compromise would have been, and should have been, to keep the new tail, but dispense immediately with the linoleum knife and put the “AA” on the fuselage.
Had this option been put to a vote, I suspect it would have won by a healthy margin.
To be clear, I’m not arguing that American didn’t need a spruce-up.
Particularly if you’re replacing it with something so utterly vapid. It looks like a linoleum knife poking through a shower curtain.
If it’s not the worst corporate trademark the airline business has ever seen, I don’t know what is.
It was never anything beautiful, but what distinguished it was the logo — the famous “AA,” its red and blue letters bisected by the proud, cross-winged eagle.
This was one of the last true icons of airline branding left in the world. flag motif tail, a faux-silver fuselage, and an entirely new logo that is so unspeakably ugly that it nearly brings tears to my eyes.
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