Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent. For every dating site or app that charges close to per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.
“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.
On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.
“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.
Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.
That doesn't mean it shouldn't be listed here, as it is technically a 'top' site, but there are much better choices when it comes to online dating.
Date Hookup quickly rose up the Hitwise top dating site charts as a free dating site to contend with.
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More » Out of the top online dating sites, Lavalife is the most versatile of the bunch, allowing users to join under a variety of different dating personas that can be connected or kept separate at the users' choice (Dating, Relationships, and Intimate Encounters).
As well, a bevy of services are available to paying users not found on the other major sites (video chat for one), and the site boasts more users in Canada than any other dating site in the world.
“I typically recommend Match because I’ve found it gives you better quality,” says Jodi Manfredi, who writes online dating profiles professionally.